The Rede approach

Rede Partners is a leading independent fundraising advisor to the private equity industry, which since inception in 2011 has advised on primary fundraisings and secondaries aggregating over €22 billion for its clients. With a well-resourced 46 person team based in offices in London and New York, Rede has a rigorously implemented approach combining focus, a comprehensive service offering across the entire spectrum of investor-facing activities, and a long term business development perspective. The Firm’s business model is underpinned by an unwavering commitment to delivering against its clients objectives, helping them tackle the challenges and opportunities of today’s capital raising environment.

  • Focused and intensive work with a select group of managers with whom we have conviction 
  • Comprehensive offering going beyond traditional introductory services and supporting across all areas of investor facing activity
  • Well resourced high calibre deal teams removing the burden of fundraising from our clients
  • Long term approach through strong, aligned partnerships that begin well before fundraising commences and continue long after it is finished


We offer a tailored approach to each client, with capabilities across primary fundraising, transactions/secondaries and strategic advisory.

Primary Fundraising


Intensive strategic advice
Tactical campaign planning
Global investor distribution
Optimise terms and conditions
Continual process management to close

Transactions / Secondaries

Continuation / reinvestment funds
Staple transactions
Single-asset solutions
Fund top-up / aged primaries
Fund restructurings

Strategic Advisory


Positioning and marketing advice
LP perception studies
Fundraising viability assignments
New product development
On-going IR advisory

Rede's global investor coverage

  • $1096 billion
    PE AuM
    North America
  • $601 billion
    PE Aum
  • $160 billion
    PE AuM
    Middle East
  • $197 billion
    PE AuM
  • $17 billion
    PE AuM